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Amazon has officially kicked off its fall Prime Day event, and the deals are some of the best we’ve seen all year long. Prime Big Deal Days runs through Wednesday, Oct. 9, with thousands of Black Friday-level markdowns—including plenty of beauty deals on luxe and premium brands that rarely get discounted.
Many of the featured beauty brands on sale (NuFace, Murad, SkinMedica, and many others) right now rarely get marked down, so this is the perfect opportunity to stock up on some of your pricier holy grail products or treat yourself to a new splurge without the dreaded buyer’s remorse from paying full price. Scroll through below to check out a few discounted beauty items our editors are adding to their carts during this Prime Big Deal Days event.
SolaWave Wrinkle Retreat Light Therapy Face Mask
Down From $350
Engineered with both red (630nm) and infrared light (830nm), this top-rated anti-aging mask is touted for its lifting and redness-reducing benefits. SolaWave may be known for its travel-friendly 4-in-1 Red Light Therapy Wand, but we love the full-size mask version even more. Find out what all the fuss is about while it’s on rare sale.
BeautyStat Universal C Skin Refiner Vitamin C Serum
Down From $125
Founded by renowned cosmetic chemist Ron Robinson, BeautyStat’s clinically backed and scientifically formulated skincare products never disappoint. I’m super picky about vitamin C serums because they tend to make my skin freak out, but this formula is magic in a bottle. Not only does it firm, brighten, and smooth, but it also helps prevent and correct free radical damage without causing redness, overdrying, or peeling. Grab a bottle for yourself while it’s a whopping 41 percent off.
SkinMedica TNS Advanced+ Serum
Down From $295
If I had to choose just one skincare product to use for the rest of my life, it would be SkinMedica’s second-to-none TNS Advanced+ Serum. This clinically-backed serum is powered by next-generation growth factors to effectively target sagging skin, fine lines, and tone without causing dryness, redness, or irritation—I could wax poetic about its laundry list of benefits all day long. It is very pricey and rarely gets marked down, so now’s the time to find out what all the hype is about for yourself.
Fekkai Blonde Rx Anti-Brass Repair Mask
Down From $48
If you’re a bottle blonde like me, you know that while purple shampoos can be a major help with keeping brass at bay, they’re also incredibly drying. Bleach (or any lightener) already tends to dry your strands, leading to breakage and split ends, which is why I love Fekkai’s Blonde Rx Anti-Brass Repair Mask. Not only does the hydrating mask repair damage and fortify weakened ends, but it also subtly tones your hair, helping to eliminate unwanted warmth. If you’re a blonde, do yourself a favor and treat yourself to this game-changing mask while it’s on sale.
Baebody Retinol Anti-Aging Moisturizer
Down From $20
This top-rated (and already-affordable) skincare line is a bestseller for a reason—it proves effective products don’t have to cost a fortune. Baebody’s gentle vitamin A-infused cream nourishes the skin while helping to accelerate cell turnover.
Glo Skin Beauty Pressed Base Powder Foundation Makeup
Down From $50
I was never a huge fan of powder foundations until I tried Glo Skin Beauty’s Pressed Base Powder Foundation a few years ago. Most of the powder foundations I’ve tried were cakey, heavy, or emphasized fine lines and textures, but this silky, finely milled formula gives you a smooth satin-y finish with buildable coverage. Best of all? The formula actually feels like it hydrates the skin without looking overly dewy or greasy. It’s a dream formula for those of us with mature but oily skin.
LANEIGE Lip Sleeping Mask
Down From $24
There’s a reason this Korean beauty lip mask is one of Amazon’s bestsellers (and a viral TikTok product). Not only is it rich and hydrating without being sticky or oily, but it also doubles as a primer for lip products. Of course, you can use this before bed or as a lip balm during the day for ultra-soft lips.
First Aid Beauty Ultra Repair Cream Moisturizer
Down From $36
Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum
Down from $36
I have been a loyal fan of Grande Cosmetics brow and lash-enhancing serums since I first tried them a few years ago. This lash serum works—and fast—without causing me irritation.
COSRX Glass Skin Snail Mucin Collection
Down From $32
If you’ve heard about skincare’s snail mucin trend but have yet to try it, this is a great time to add it to your lineup. CORSX is the leader in snail mucin-infused products, and this set lets you try its bestselling collection for under $30. This deal is selling out quickly—act fast!
Murad Retinal ReSculpt Overnight Treatment
Down From $104
This vitamin-A anti-aging serum is the closest thing to a facelift in a bottle. Yes, it’s expensive, but it’s worth every penny—especially when it’s on sale. It’s a great alternative to prescription strength retinoids (e.g., Retin-A and Tretinoin), but is more gentle.
NuFACE Trinity Starter Kit Microcurrent Facial Toning Device
Down from $340
NuFace is offering 30 percent off a selection of their coveted facial toning devices, including the original starter kit and the mini starter kit. If you’ve been waiting for the right time to invest in this facial slimming tool, now’s your opportunity.
Lavanila Clean Pure Vanilla Perfume
Down from $48
I’ve been wearing this warm, sexy, but not-too-sweet vanilla fragrance on and off for years, and I always make sure to restock it when it goes on sale. Right now, you can take 20 percent off all the brand’s cult-favorite natural fragrances and candles.
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