FANS of fast-food chain Shake Shack will soon be able to join its brand new loyalty program.
The burger company’s CEO Rob Lynch said the program would come into effect in 2025, rewarding loyal customers.
Shake Shack is set to introduce a brand new loyalty program[/caption]
The comprehensive loyalty program will complement Shake Shack‘s emphasis on technology, including the digital kiosks.
Lynch said the the program would build on the brand’s success at driving sales.
Despite having an app and digital channels to drive up sales, the chain fast food joint lacks a loyalty program and can’t compete with the likes of Chipotle and Jollibee.
In a statement following Shake Shack’s Q3 earnings, Lynch said: “Shake Shack does not currently have a systematized loyalty program.
“I can’t help but find that a bit ironic given that Shake Shack was built on the principles and culture of enlightened hospitality.
“Given this heritage, we have an outsized opportunity to deliver enlightened hospitality in a world that increasingly craves it, but across a digital footprint.
“We will be making investments in 2025 to develop the right platform to realize this potential over the long-term.”
It’s not currently known what the loyalty program will entail.
It comes after a Church’s Texas Chicken launched a loyalty program that allows consumers to trade points for redeemable menu items.
Real Rewards offers 10 points for every dollar spent and guests who sign up will receive a free chicken reward.
The reward is redeemable for a two-piece leg and thigh or a three-piece tenders.
Consumers are already asking the company to make the app available in neighboring countries, but Church’s Texas Chicken doesn’t have any immediate plans to do so.
The loyalty program along with a redesigned mobile app are both initiatives to build up its digital ecosystem.
Its app and online ordering allow guests to order pickup or delivery, earn and track points, and redeem rewards.
The program also includes a choice of free dessert, regular classic side, or a 22-ounce drink with any purchase for a customer’s birthday and sign-up anniversaries.
Meanwhile, a popular American grocery chain with over 800 stores nationwide has launched its first-ever loyalty program.
Bargain retailer, Save A Lot, known for having a red dot in its logo, has urged customers to spot the “dots” which are the new offer points for shoppers to save money.
Under the loyalty program that has been launched as a mobile app, customers can earn dots every time they shop which they can further redeem for free products.
The app also features exclusive coupons and bargain deals for customers that add additional value to their shopping hauls.
“Save A Lot Rewards marks our evolution in the digital space – even as an independent, bannered wholesaler, we recognize the importance of personalized and incentivized shopping,” said Trey Johnson, Chief Merchandising and Marketing Officer at Save A Lot.
“There’s benefit in a loyalty program for everyone – more value for our shoppers to get better deals and value for us in learning more about who is shopping at Save A Lot, so we can better serve them,” he added.
