THIS holiday season, Target is rolling out the red carpet with a new ‘Fantastical Forest’ theme across nine stores.
Complete with peppermint pathways, magical mascots, and a winter wonderland the retailer will have shoppers immersed in seasonal spirit.
As shoppers stroll through the store, they’ll encounter festive sights like peppermint-swirled path markers, snow-capped tree displays, and new holiday destinations.
The destinations will include the Merry Cherry Chalet, stocked with cozy winter wear, and Candy Cane Corner, brimming with Target’s Favorite Day holiday treats.
The ‘Fantastical Forest’ will be a hallmark at nine select stores, each featuring an impressive 9-foot-tall statue of Berry the Bear, Target’s new winter mascot, ready for festive photo ops.
Berry’s influence doesn’t stop in-store—he’ll be featured in the Target app for shoppers on the go.
Cara Sylvester, Target’s chief guest experience officer, said: “No matter where you are, if you’re on your app or in the store, you’ll feel fully immersed in this fantastical experience.”
EXCLUSIVE MEMBERS EVENTS
Target is going all out with a series of holiday events in select stores, and Target Circle loyalty program members will get special perks.
One of which includes a free collectible Berry the Bear while supplies last.
Between November 9 through December 22, the retailer will roll out 5 festive events for Target members to enjoy.
The events will allow members to get creative with exclusive hands-on, festive workshops.
Here’s what’s in store:
- November 9: Holiday Wishes Event—Build your gift list with guidance from Target’s experts.
- Nov. 23-24: Wicked Event—Celebrate the release of the Wicked movie with giveaways and nail art.
- Nov. 29: Black Friday Bash—Enjoy in-store gift wrapping and holiday treats.
- Dec. 7: Cookie Decorating Party—Get hands-on with holiday cookie decorating.
- Dec. 21-22: Glam Gifts Event—Score last-minute glam gifts from L’Oreal and Essie.
What is Target Circle 360?
In April, Target launched its first-ever paid membership program, Target Circle 360.
For $99 a year, members get access to the following perks:
- Unlimited, free same-day delivery on orders over $35
- An extra 30 days to return your items
- Free two-day shipping on 100,000s of items
- 5% off in-store and online
- Automatic deals and exclusive partner perks
WHERE TO FIND BERRY THE BEAR
Shoppers eager to snap a selfie with Berry the Bear can find the 9-foot statue in select stores across the US.
The iconic bear will make an appearance in nine US stores.
Here’s where shoppers will find Berry the Bear:
- Queen Creek, Arizona
- Riverview, Florida
- Roswell, Georgia
- Fishers, Indiana
- Edina, Minnesota
- Jersey City, New Jersey
- Spring Hill, Tennessee
- Houston, Texas
- Newport News, Virginia
With holiday spending forecasted to increase 3.5% this year, Target’s reimagined experience is perfectly timed to draw in shoppers eager to embrace the magic of the season.
So whether you’re snapping a photo with Berry, browsing the Merry Cherry Chalet, or grabbing a treat at Candy Cane Corner, Target promises a holiday shopping experience like no other.
BLACK FRIDAY COMES EARLY
It seems Target is pulling all the stops out for its members this year.
Shoppers are in for a treat as Target gears up to launch its new early Black Friday sale, kicking off early.
This event promises an array of discounts, with shoppers able to snag items at up to 50% off.
Starting November 1, Target is reintroducing its popular “Deal of the Day,” offering one-day-only deals leading up to Christmas.
Shoppers can expect daily discounts on everything from gifts to home decor.
With exclusive deals for members of its Target Circle program and a Holiday Price Match Guarantee, the retailer is hoping to draw in bargain hunters looking to get a head start on their holiday shopping.
