free website hit counter Lidl take cheeky swipe at Coca-Cola with Christmas truck tour – and it starts in Scotland – Netvamo

Lidl take cheeky swipe at Coca-Cola with Christmas truck tour – and it starts in Scotland


A FESTIVE truck packed full of a fizzy favourite is heading for Scotland – from the cheeky team at budget brand Lidl.

Taking a leaf out of Coca-Cola’s book, the supermarket has unveiled its very own Christmas cola truck.

a red freeway truck is parked in a parking lot
The truck starts its journey next week
a large red truck with the word premium on it
There will be giveaways and wishes granted
a man in a yellow jacket with a name tag that says nick
Lidl’s very own St Nick

And they insist holidays are coming…in under budget this year.

Kicking off on November 14, staff on the truck will hand out more than 2,000 Middle Aisle present boxes, give away festive food shops and provide festive food from Lidl.

The 15 tonne, 20 metre long lorry is wrapped in a red Freeway Cola label and will tour nine cities on its journey.

And the first stop is in Dundee on Thursday, November 14.

Mirroring the supermarket’s new Christmas advert – directed by Oscar-winning director Tom Hooper and centring around the power of wish-making – Lidl will be making fan’s wishes come true in the real world.

Once at the tour stop, visitors can submit a wish that would make Christmas truly magical for them and their family – and Lidl will some of them.

In case all the wish-making and gifting provides hungry work, Lidl will also be handing out its delicious festive food at the pop-up wonderland.

Visitors can step inside a life size present box, ringing a bell for a surprise season’s treatings, or try Snowmallows, festive biscuits and more on show.

To celebrate Lidl putting its own fizzy cola drink on the world stage for the first time ever, the supermarket has created a new Christmas ad that stars ‘Nick’, who brings the Freeway truck to life, setting off on the freeway to spread festive magic.

Joanna Gomer, Marketing Director at Lidl GB, said: “Giving back to the communities we serve is really important to us and our exciting new Freeway truck allows us to get right into the heart of them this year.


“By touring nine stops across the country, we’ll be using our giant truck to hand out present boxes, give away festive food shops and grant wishes that will make dreams come true.

“Look out for the Freeway truck on its tour and most importantly, come join the fun.”

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