Instagram plans to introduce a generative AI editing feature next year that will allow users to “change almost every aspect of your videos.” The technology is powered by Meta’s film Gen AI model according to a teaser posted by Instagram CEO Adam Mosseriand aims to give creators more tools to transform their content and bring their ideas to life without extensive video editing or manipulation skills.
Mosseri says the feature can make adjustments with a “simple text prompt.” The announcement video features previews of early research AI models that change Mosseri’s outfit, background environments and even his overall appearance – in one scene turning him into a felt doll. Other changes are more subtle, such as adding new objects to the existing background or a gold chain around Mosseri’s neck without changing the rest of his clothing.
It’s an impressive preview. The inserted backgrounds and clothes don’t distort unnaturally when Mosseri quickly moves her arms or face, but the clips we get to see are barely a second long. The early previews of OpenAI’s Sora video model also looked extremely polished, and the results we’ve seen since it became publicly available have not lived up to those expectations. We won’t know how good Instagram’s AI video tools really are in comparison until they launch.
