2024 NASCAR Cup Series Rookie of the Year Carson Hocevar has secured a blockbuster sponsorship for the 2025 NASCAR Cup Series. The 20-year-old rising star from Portage, Michigan, successfully renewed his partnership with Zeigler Auto Group, a prominent automotive dealer, promising significant support for his 2025 racing season. This news comes after the driver’s impressive performance and growing prominence in the sport.
The sponsorship agreement will see Zeigler Auto Group as the primary sponsor for eight of Hocevar’s races, beginning with the Daytona 500, one of the most prestigious events in the series. This renewed commitment showcases the faith and enthusiasm that Zeigler Auto Group has in Hocevar’s capabilities and potential for future success.
Aaron J. Zeigler, president and CEO of Zeigler Auto Group, confirmed his excitement about the extended partnership via a press release.
“We are very excited for the 2025 season with Carson and the Spire team. This past year has been nothing short of incredible, with Carson earning the well-deserved Rookie of the Year award.”
Carson Hocevar’s journey in NASCAR has been remarkable. His journey to the Cup Series started with an impressive career in the NASCAR CRAFTSMAN Truck Series, where he secured four wins before making his Cup Series debut in 2023. His rookie season saw him secure plenty of achievements, including six top-10 finishes and a standout third-place finish at Watkins Glen International. These performances set a new benchmark as he finished 21st in the standings, the highest ever for a driver from Spire Motorsports.
The importance of this sponsorship lies not only in the support it provides but also in the affirmation of Hocevar as a strong driver in NASCAR. Zeigler Auto Group, which has been involved in NASCAR since 2019, values the partnership between their brand and Hocevar. The ongoing relationship stems from a solid foundation built on mutual respect and shared values, as Mr. Zeigler pointed out:
“His performance on the track has exceeded all expectations, and if this past year is any indication of what’s to come, we’re in for an exciting ride.”
Zeigler Auto Group’s brand will be prominently featured on the No. 77 Chevrolet at eminent races, including those in Daytona, Homestead, Darlington, Nashville, Michigan, Chicago, Indianapolis, and WWT Raceway. The company, one of the largest automotive dealer groups in the United States, aready extends across 41 locations.
Carson Hocevar’s 2024 partnership with Zeigler brought several top finishes, marking the beginnings of a successful collaboration. Moving into 2025, both parties are keen to build on their success, with Hocevar holding the ambition to take the Zeigler Chevrolet to Victory Lane.
“I’m excited to continue our partnership with Zeigler Automotive Group after a successful rookie season. They’ve been such a great support group since day one for me and the No. 77 team,” Hocevar said.
The 2025 Daytona 500 scheduled for February 16th heralds the beginning of what could be a milestone year for Hocevar. He plans to expand his portfolio by joining select NASCAR Craftsman Truck Series races and dirt late model events.
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