CHELSEA fans have been left in hysterics after Marc Cucurella “salvaged” his relationship with Puma in a new advert.
The left-back’s boots hit the headlines during the Blues’ 4-3 win over Tottenham last Sunday.
He suffered two disaster moments in the derby, slipping in the build-up to both Spurs goals in the first ten minutes before Chelsea staged a stunning comeback.
A fuming Cucurella charged across the pitch after Dejan Kulusevski made it 2-0 and swapped boots.
After the game, the Spaniard posted a snap of his pair of Puma Future 8s in the bin alongside the caption: “Sorry Blues.”
The boots were set to be released by the sportswear brand the following day.
And they were even engraved with the message: “This boot might be leaked. We’re used to it. Don’t worry. Stay tuned.”
It looked to be a marketing own goal but Puma have brilliantly responded.
In a new advert posted on social media, Cucurella is wearing the boots alongside a caution wet floor sign.
Puma wrote with the image: “It’s not how you slip, it’s how you bounce back.”
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The post also sees the wet floor sign placed in front of a goal, by the entrance of a Puma store, at a bus stop and on a West London street.
Fans found it brilliant, with one saying: “Excellent salvaging work.”
Another added: “Best marketing ever.”
A third wrote: “What a comeback from Puma.”
Chelsea players also saw the funny side as Marc Guiu and Enzo Fernandez commented laughing emojis.
SHOPPING for perfume can be hard at the best of times, never mind when you’re gifting.
But if a new signature scent is on your shopping list, these unisex fragrances are a guaranteed hit . . .
AllSaints Shoreditch Leather Eau De Parfum, £40 for 30ml, boots.com
Inspired by the AllSaints leather jackets, this is every bit as cool and edgy as you would expect.
Amber, patchouli, leather accord and sandalwood make it fiery and in your face – almost like a hot toddy in fragrance form, a real confidence boost in a bottle.
It’s perfect for this time of year when the weather is chilly, and the added notes of saffron, rose and jasmine give it a softness akin to suede.
Aesop Virere Eau de Parfum, £115.00 for 50ml, johnlewis.com
If you like the great outdoors, you’ll love this herbaceous, green scent.
Zesty bergamot, tart, almost bitter green tea and warm, earth hay unite to create a fragrance that feels like a breath of fresh air.
It is as energising as a brisk walk in the countryside.
Warm, jammy fig and spicy pink pepper give it staying power, grounding the lighter notes for year-round wear.
Surprisingly, it’s my favourite of the three.
LBTY Vine Thief Eau de Parfum, £225 for 100ml, libertylondon.com
On first sniff, you’re hit with a boozy, woody scent that’s just as opulent as you’d expect from the department store’s signature fragrance line.
Notes of condensed milk and strawberry offer a subtle freshness that stops it being too heavy, while vanilla and musk add a comforting edge that’s like wrapping yourself in a cashmere blanket by a roaring fire.
It’s a true winter warmer.
SHOPPING baskets at the ready – today is the last day Boots customers can receive an exclusive, complimentary luxury treat from Dior when spending £125 or more on selected Dior beauty products or ladies’ fragrances.
The limited-edition make-up bag contains mini Miss Dior and J’Adore fragrances. Talk about getting more for your money!
Shop now, while stocks last, on boots.com and in 93 stores nationwide.