Thailand’s largest rice festival made a triumphant return last weekend, bigger and better than ever, celebrating the rich variety of rice from across the nation in a single grand event.
Rice is regarded as the cornerstone of Thai life and culture, a cherished heritage passed down through generations. This includes local wisdom in rice cultivation, which must be preserved and imparted to future generations.
The festival, themed Tham Kub Kao – Thai Rice, Thai Flavours, was part of the Thailand Rice Fest 2024. It took place at the Queen Sirikit National Convention Centre on the LG floor, Hall 6, concluding on December 15.
Central Tham, a sustainability initiative under the philosophy of “better together,” was launched by the Central Group to raise awareness about the diverse range of Thai rice.
The initiative highlights more than 19 high-value and nearly extinct native rice varieties sourced from 10 communities across eight provinces in Thailand.
It underscores rice’s significance not only as a primary food source but also as a crucial economic asset for the nation.
This event was dedicated to preserving the diversity of Thai rice and supporting farmers committed to producing high-quality rice for the country, while also fostering sustainable income for local communities.
Pichai Chirathivat, Executive Director of Central Group, stated that rice is a vital economic crop for Thailand, providing livelihoods for millions of farmers nationwide. It is essential for economic stability and food security in the country.
“Central Tham has been actively involved in revitalising local rice varieties and educating farmers on the importance of cultivating high-quality rice to improve yield. At Thailand Rice Fest 2024, we showcased over 19 rice varieties from 10 communities across eight provinces in Thailand, each offering distinct flavours and characteristics, at the Central Tham Pavilion under the theme Tham Kub Kao.”
The production and export of rice are crucial for national income, establishing Thai rice as a well-known export product on the global stage. Additionally, Pichai considers rice as not just an economic asset, instead, it is deeply rooted in the cultural heritage of Thailand, reflecting centuries of rice cultivation and the conservation of native rice varieties.
At the Central Tham Pavilion, there are four zones as follows:
- Zone 1 – The rice trading zone: This zone sells 19 rice varieties from 10 communities across 8 provinces in Thailand, including: Kao Hang Kao Niew RD6 (Glutinous Rice RD6), Kao Hang Hom Mali, Kao Hang Mun Pu, Kao Hang Riceberry, Bao Yod Muang Trang Rice, Kao Nang Khwid, Kao Nang Ek, Kao Niew Kieo Ngu, Kao Niew San Pa Tong, Kao Niew Dam Leum Phua, Local Brown Rice from Chiang Mai, Kao Rai Dok Kha, Kao Sang Yod, Kao Phaka Ample (Surin traditional Rice), Kao Neang Kuang, Surin Jasmine Rice (Surin Hom Mali Rice), Surin Black Jasmine Rice, Red Sticky Rice, and Red Jasmine Rice.
- Zone 2 – The rice tasting zone: Experience a selection of curry dishes representing the four regions of Thailand, accompanied by 19 different rice varieties. These culinary creations are prepared by Chef Black-Phanuphon Bulsuwan and Chef Noon-Phatthanan Saengruang Wetchakul from Kiew Kai Ka restaurant.
- Zone 3 – The rice stories zone: Discover the narratives behind 19 distinct rice varieties from 10 communities spanning 8 provinces in Thailand. Uncover the origins of these rice types and the unique cultivation techniques employed in each region to yield flavorful and nutritious rice.
- Zone 4 – The coffee and rice zone: The last zone showcases Good Goods, which includes a café and a section dedicated to community products, offering rice-related items and popular goods from various communities for sale.
The event also included limited-time promotions available only during the event. When attendees purchased five or more different products of rice, an exclusive shopping bag from Good Goods and a specially crafted apron for the Thailand Rice Fest 2024 awaited at a discounted price. In addition, buying 19 rice-related products also entitled guests to a hamper gift set basket, among other offers.
The event showcased a diverse selection of premium rice sourced from various communities in Thailand, offering a glimpse into 19 distinct local varieties all in one convenient location. The elegant and eye-catching packaging makes these products ideal gifts for yourself or your loved ones this festive season.
Central Group advocates for rice farming practices that prioritise environmental conservation and sustainability. This significant initiative not only yields high-quality produce but also aids in the preservation of natural resources and mitigates the effects of climate change.
By opting for and endorsing eco-friendly rice cultivation, both farmers and consumers play a vital role in fostering a sustainable future.
The event has elapsed, but interested readers can shop online and at all Good Goods stores for the best of what Thai rice has to offer.
For additional details, connect with CentralTham, Central Group, and Good Goods on Facebook!
The story Grain expectations: Thailand’s biggest rice festival makes comeback as seen on Thaiger News.
