HOSTESS have lifted the lid on the mysterious Twinkies flavor which had fans’ heads scratching for months.
The limited-edition gooey treat was launched exclusively in Walmart in July.
Hostess have finally unveiled the mystery Twinkies flavor after fans guessed for weeks[/caption]
Lip-licking customers were invited to share their guesses as part of a national contest to bag a year’s supply of Twinkies cakes.
On Wednesday, Hostess put fans out of their misery by revealing the flavor.
“If you guessed Blue Raspberry, then you guessed right,” the company said in an Instagram post.
They added: “Avaliable only at Walmart. Try them today.”
However, shoppers should shake a leg if they want to sink their teeth into the treat, as they will only be available in stores until the end of this month.
GHOULISH GOODIES
It comes after Hostess announced several autumn and spooky season offerings for customers as summer comes to a close.
They include the Pumpkin Spice Twinkies, Iced Pumpkin Cupcakes, and Maple Glazed Donettes.
The Pumpkin Spice Twinkies features a creme in the middle with pumpkin spice flavoring and its classic “fluffy cake” exterior.
TWINKIES TRIVIA
Many people would be surprised to learn that Twinkies, a popular junk food snack, wasn’t always packed with so much sugar.
Its original recipe still wasn’t the healthiest, but it contained more natural ingredients and a surprising flavor compared to what’s often sold today.
The Twinkie was invented in April 1930 by the Continental Baking Company.
According to an article by News Nation, the Twinkie was not always just a tasty treat with vanilla-flavored cream inside.
At this point in time, the company’s signature product was a strawberry shortcake-style delight filled with fresh strawberries and cream.
In a 2010 article, Hostess explained that many of the company’s machines were going unused due to strawberries being a seasonal delicacy.
Manager James Dewar sought out a way to boost productivity at the Chicago-area plant by introducing bananas into the recipe, which were available year-round.
As the then-owner of the Hostess brand, he called them Twinkies, after seeing a billboard for Twinkle Toe Shoes.
The recipe lasted only for about a decade before war-time rationing caused Hostess to swap bananas for vanilla-flavored crème.
This helped Twinkies remain on the shelves with the banana-flavored variety periodically returning to production many times over the next 80 years.
The dairy-based recipe from the past now differs from the current ingredients, which contain preservatives, less dairy, and other additives probably as a way to increase shelf life.
The Hostess brand is no longer owned by the same people, but the crème-filled popular snack is still a staple.
The banana-flavored Twinkie is also permanently offered on the official Hostess site.
Creator James Dewar once said to the Chicago Tribune: “Twinkies were the best darn tootin’ idea I ever had. I still eat at least three of them a day.”
