GPS QR code is a technology that marketers have yet to utilize fully in their strategies.
Smart marketers know that location-based marketing is not just about expanding reach but also about maximizing existing opportunities.
According to Statista, the number of users scanning QR codes will grow by 16 million in the coming year. As QR code adoption increases, how can you ensure you make the most of this technology?
One approach is to use Global Positioning System (GPS) technology with them to deliver hyper-personalized, location-specific content. The results? Increased conversions and more successful marketing campaigns.
Let’s help you achieve this in your business.
What are GPS QR codes?
You may already know that Quick Response (QR) codes can store data such as text-based content and URLs.
And when using a dynamic QR code, you can track where, when, and how many people are scanning it.
What sets a GPS QR code apart from regular dynamic QRs is that it uses a satellite-based navigation system to pinpoint the exact locations of the scanners or restrict their scanning activity at a specific area.
Marketers can use this advanced feature to show people content tailored for that location, offering personalized experiences.
To activate this feature, you simply create a dynamic QR code that links to personalized content. Once generated and customized, head over to the dashboard of the platform, locate the QR code you just made, and activate the GPS feature.
This particular QR code generator with logo integration lets you select between two choices:
- Enable GPS Tracking, which lets you track highly accurate geolocations of scanners once they allow their GPS, and
- Limit Scan Location, which only permits users to scan at a specific area (geofencing).
Since these QR codes are dynamic, they can be updated as often as needed to match your campaigns.
How GPS-enabled QR codes can dynamically transform your marketing campaigns
Let’s take a look at how these codes can help you achieve smart marketing goals.
Location-based customer engagement
According to a report published by Think with Google, 72% of computer or tablet users and 67% of smartphone users prefer ads that are customized to their city or zip code.
Taking advantage of consumer preference to make customized content and using GPS tracking QR codes to deliver them can help you reach more customers when they’re nearby.
By keeping your marketing relevant and timely, it’ll be harder to ignore, thereby increasing engagement.
Personalized marketing experiences
Customers are more likely to feel seen when your content reflects their situation and location.
QR codes activated using GPS can help you deliver such an experience, helping to increase customer satisfaction and connection to your brand.
Boost in conversions and customer retention
A Google report found that 28% of local searches resulted in a purchase within 24 hours. Meaning, personalized and location based content drives more immediate action.
When customers are offered something useful at the right moment, they’re more likely to buy and return, increasing loyalty and boosting retention.
Key marketing benefits of GPS-activated QR codes
Here are some of the direct benefits of using these codes in your marketing strategy:
- Allows you to deliver localized content that will resonate better with targets.
- Enables precise audience targeting, thereby improving the efficiency of your marketing efforts.
- Provides key insights into customer behavior through location based analytics.
- Makes your campaigns more interactive, increasing engagement and brand loyalty.
- Boosts conversions as your promotions reach the right customers in the right place and the right time.
- Promotes omnichannel marketing by synergizing your offline and online marketing efforts.
- Optimizes your marketing budget and ROI as you get to focus on specific geographic regions instead of broad targeting.
Practical ways QR codes with GPS can be used across industries
Let’s look at the various ways GPS-activated QR codes can be applied across different industries:
Retail and e-commerce
QR codes with a GPS feature can encourage shoppers to spend more when they are in the store. How?
By strategically placing the codes at specific shelves and sections, shoppers who scan these codes can access a landing page with available discounts or product recommendations tailored to their location within the store.
Retailers can also integrate QR code mapping in targeting online shoppers so that they are directed to nearby physical stores offering products they need.
Real estate and tourism
These QR codes can also ease the job of real estate professionals, facilitating sales without requiring your constant presence.
For instance, they can place these codes on properties that are up for sale so that potential buyers can scan to access virtual tours, property specifications, and nearby amenities.
It can also be used in open houses, ensuring that attendees gain easy access to online feedback forums, promotional materials, and similar listings.
This increases the likelihood of a sale and also makes the experience more modern, setting you apart from competitors.
In tourism, travel agencies can use these geographic QR codes to connect visitors with local attractions. They can be placed on brochures, billboards, and tourist hotspots.
With this, agencies and travel assistants can provide personalized itineraries or direct them to discounts at nearby restaurants or tours.
Events and entertainment
When hosting events such as concerts, festivals, or sport events, you can use QR codes to direct attendees to specific locations such as entry points, VIP areas, and merchandise stalls.
QR codes with GPS can also be used to sustain interest by engaging attendees in real time. Users can scan these codes at events to gain access to live updates, contests, or exclusive backstage content.
In entertainment, these codes can be used to deliver teaser campaigns, offering sneak peeks and drawing more people to theaters or streaming platforms.
Food and beverage
Restaurants, bars, and cafes, can use location based offers to attract more diners. For example, restaurants can place these codes on advertising boards so that customers can scan them to access time-sensitive discounts to their nearest branch.
Food trucks and delivery services can also use this code to share their current location with customers. This way, users will be able to receive real time updates about their deliveries or where to find their favorite food—enhancing customer satisfaction and loyalty.
Health and wellness
Fitness centers can place these smart QR codes in strategic locations such as parks or jogging trails to promote gym memberships or access to outdoor fitness guides.
Hospitals can also use these codes to promote community health. The codes can be placed at high-traffic areas and at community health fairs. When users scan these codes, they can be directed to the nearest branch for free check-ups or health screenings.
Tips and tricks for successful creation and implementation of GPS enabled codes
Here are hacks to help you successfully design and deploy GPS enabled codes.
Choose the right QR code generator
Ensure to go with a QR code generation platform that supports the creation of GPS-enabled QR codes and offers features like geolocation accuracy, analytics, and customization.
Read reviews and test multiple options so you can pick a generator that aligns well with your marketing goals.
Set accurate geolocation parameters
Incorrect geolocation settings can lead to user frustration, decreased customer satisfaction, and failed campaigns.
When setting the coordinates, ensure the latitude and longitude coordinates are precise and double check the location using mapping tools to avoid errors.
Optimize the QR design
Design matters just as much as functionality. Ensure you pick a QR code generator with logo addition functionality so you can customize your code to match your brand’s aesthetics.
It is also important to ensure moderation and avoid excessive customization to avoid scanning issues.
Test and make adjustments
Thorough testing is non-negotiable. Ensure to scan the code from various devices such as smartphones and tablets, and different platforms, such as iOS and Android to ensure compatibility.
You can also continue to track the codes after deployment to make necessary adjustments. The best QR code generator offers precise tracking and advanced analytics that can provide insights on the parameters, design, and placement.
Use the right placement and promotion strategies
Where and how you place your QR codes determines campaign success. Place the codes in high traffic areas such as store entrances to ensure easy scanning without obstruction.
Adding a compelling CTA can also help to attract users and increase campaign engagement.
Gain a competitive edge with GPS QR codes
With GPS-activated QR codes, you will be able to offer your audience personalized experiences and stand out from your competitors.
Transforming your campaigns to interactive journeys that lead customers to the products and services they need will boost customer loyalty, conversions, and sales.
Opting for an advanced yet uncomplicated QR code generator can help you run your location-based campaigns with ease.
Ramp up your campaigns today by implementing these codes in your strategy so you can take your business to greater heights.
