BISCUIT lovers are starting off 2025 right with a brand new treat from McVitie’s inspired by a retro classic from the 80s.
The biscuit is available to buy right now from select stores for a great price – read on to find out more.
McVitieis going retro for their latest biscuit that shoppers can grab for less than a quid[/caption]
The company is introducing the new Gold Billions Chocolate & Hazelnut flavour.
The new creation features layers of crisp wafer, complemented by a chocolate and hazelnut-flavoured cream filling.
This is all encased in the indulgent golden caramel chocolate.
For those who remember, this treat is reminiscent of the classic McVitie’s 80s Gold bar and the highly popular Gold Billions wafer.
This new addition to the McVitie’s line therefore offers a spin on a familiar favorite whilst also bringing something new to biscuit fiends.
Olivia Haley, the Brand Manager for Chocolate Biscuit Bars & Commercial Brands, pladis UK&I said: “This brand-new flavour follows the overwhelming success of McVitie’s Gold Billions, which was first introduced in 2023 and marked the first variation of the iconic 80s classic in over three decades.
“Our expert team is always innovating and evolving to meet changing tastes and trends, ensuring we continue to create new and exciting products like the Gold Billions Chocolate & Hazelnut bar.
“We can’t wait to hear what our fans think!”
For those already eyeing up the biscuit, they can find it at convenience stores nationwide, including Nisa and Spar.
Shoppers can also find the biscuit for less than a quid.
It’s currently selling at just £0.79 – so get out there and grab one right now.
BISCUIT DRAMA
However, not all is well in the cut-throat world of biscuit making.
The Sun exclusively reported last Monday that a small chocolate business from Somerset claims M&S has ripped off its bestselling biscuit design.
Flo Broughton, founder of Somerset-based Choc on Choc, claims the supermarket has copied the £15 Giant Custard Cream chocolate which it has been selling since 2018.
Since Broughton first came up with a range of oversized biscuits made out of chocolate eight years ago, her company has become known for its giant bourbons, jammy dodgers and custard creams.
But when M&S launched its lookalike treat, Choc on Choc fans unleashed an outburst of outrage on social media, claiming it was a rip-off.
Hundreds of customers have tagged and liked posts flagging the similarity between M&S’s £13 biscuit-shaped chocolate treat and Choc on Choc’s, messaging the supermarket on Instagram.
One said: “Oh dear M&S, not your finest hour,” said one.
Another referenced M&S’s legal case against rival supermarket Aldi for copyright infringement of its Colin the Caterpillar cake, saying: “So M&S cry about a caterpillar then do this to a small business?”
This is also not the first time that Flo has noticed similarities between her products and the ones at M&S.
In 2022, the entrepreneur spotted a striking similarity between M&S’s box of £3 chocolate matchsticks and her own £8 Perfect Match Chocolate Gift Box.
At the time, Broughton had pitched the design to M&S but had not heard back from buyers.
When she wrote about this on Instagram, a social media storm led to M&S agreeing to stock 500 of Choc on Choc’s chocolate matchsticks in its branches ahead of Valentine’s Day, as well as working on future seasonal designs together.
“For this to happen again really takes the biscuit – excuse the pun,” said Broughton.
This treat is reminiscent of the classic McVitie’s 80s Gold bar and the highly popular Gold Billions wafer[/caption]
