A TARGET shopper has blasted the chain after they seemed to encounter problems at the self-checkout.
The furious customer lashed out, claiming trips were becoming worse and worse every time.
They seemed to be stunned by the fact that bosses had rolled out limits at self-checkout.
“The limited self-checkout lanes are 10 items or less,” the shopper pointed out.
“When did that change?”
They complained that they had 12 items in their carts and were standing behind customers who were taking a while.
“Why am I here?” they bemoaned.
The shopper complained about how they now hate going to Target.
“Each trip is worse and worse,” they said.
A Target spokesperson responded to the shopper’s fury and wished them a “Happy Holidays” despite their complaints.
“We appreciate you for sharing your feedback,” they said.
The representative also teased bosses were looking at new ways to help customers at the checkout.
And, they explained they would pass on feedback with senior leadership teams.
Like other major chains, including Walmart and Kroger, Target has been criticized for problems shoppers experience at checkouts.
Shoppers have complained about item limits and machines not working as they should.
Target bosses rolled out its 10-item limit policy on a much more widespread basis after trialing it at a select number of stores.
Latest self-checkout changes
Retailers are evolving their self-checkout strategy in an effort to speed up checkout times and reduce theft.
Walmart shoppers were shocked when self-checkout lanes at various locations were made available only for Walmart+ members.
Other customers reported that self-checkout was closed during specific hours, and more cashiers were offered instead.
While shoppers feared that shoplifting fueled the updates, a Walmart spokesperson revealed that store managers are simply experimenting with ways to improve checkout performance.
One bizarre experiment included an RFID-powered self-checkout kiosk that would stop the fiercely contested receipt checks.
However, that test run has been phased out.
At Target, items are being limited at self-checkout.
Last fall, the brand surveyed new express self-checkout lanes across 200 stores with 10 items or less for more convenience.
As of March 2024, this policy has been expanded across 2,000 stores in the US.
Shoppers have also spotted their local Walmart stores restricting customers to 15 items or less to use self-checkout machines.
Bosses said they were impressed with the impact, which is why they rolled it out.
But, despite chiefs being thrilled, customers have fumed that the shopping process has become more inconvenient.
Shoppers have moaned about how they’ve seen time added onto their trip.
Customers claimed they’ve been forced to wait in 20-minute lines to check out items – even though kiosks are not being used.
The policy has sparked fury among some who have since threatened to boycott the retailer.
Meanwhile, the measure has created a sense of dread among others.
Item limits have also been rolled out at certain Walmart stores and Schnucks outlets.
Schnucks imposed a similar measure in February but relaxed the threshold to 15 items.
But Dollar General chiefs seem to have taken a different approach.
Earlier this year, CEO Todd Vasos confirmed plans were in place to pull the machines from the majority of its stores.
Dollar General bosses are scaling back on its self-checkouts[/caption]
