WALMART is revamping its logo for the first time in 17 years as the company looks to modernize its digital footprint.
The logo touch-up includes a darker shade of blue in the background, thicker lettering on Walmart, and broader stems for the yellow spark graphic next to the company’s name.
The move reflects how Walmart has evolved into what the retailer is today from 2008 – the last time the company updated its logo.
“Walmart’s business has grown to meet the changing needs and wants of its customers from affordable prices to digital offerings to health services and more,” the company said in a press release.
“This updated brand identity will better represent who Walmart is today.”
William White, Walmart’s US chief marketing officer, echoed the company’s refreshed view, saying today’s Walmart is different from the one from 2008.
“I wouldn’t call this a rebrand, but really a refresh to reflect who we are today,” White told Fortune.
“The Walmart of today is very different than the Walmart of 2008, the last time we made a change in the brand identity.
“We are more modern, we are more digital.
“The changes are meaningful in terms of giving a little bit more life and energy to the spark, making it richer and fuller and giving it more depth.”
Beginning in January, Walmart customers will start to notice the company’s revamped logo in-store, on the app, and on its website.
The process began to roll out in October 2024 with its store in Springdale, Arkansas.
Each Walmart location will be updated to reflect its new logo in the coming years.
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